PodcastingApple continues their drive to market their products. Hot on the heels of the Phofilmusigner event, the Apple IMC is preparing for a competition that will test voices and creativity. ipodcast – The Showdown challenges entrants to submit a video or audio podcast of three minutes or less. The best entries will be selected based on public opinion. Apple is providing a fair number of prizes to those making it to the finals.

As someone who has been listening to a variety of podcasts for more than two years, the generation of some localized content is certainly a welcome trend. Even if it falls under the auspices of a marketing campaign for Apple.

Where is that microphone?

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